This is the guy who cautioned not to buy tech until Apple had gone from $320 to $420, and at that point, guess what, he became a big Apple fan. I kind of like to watch him sometimes because he's a great entertainer, but his MO is to take a stock that has had a fabulous run-up and pretend that he has been trotting it out as the next best thing for a long while. He is mostly a watcher of trends and at this point, since he did mention this stock, he is in position to capitalize big time if HG is a big hit. He'll be on the air saying he was recommending it weeks before the movie came out. Right now, since the stock has been in a steady slide, he has made himself a place to run to. IMO, this company has a lot going for it all of a sudden: HG, but also the Twilight movie, Anger Management series. But hey! Perhaps we're all just talking ourselves up for disappointment. That's what makes a market. I have watched the volume grow right along with the hype surrounding the movie. Either all the Smart Money is getting out, or it's getting in. I prefer to think the latter.