Geat question. I got greedy on the day of earnings and raised my sell from 30.50 to 30.75 which did not hit. That was 10% ago and as you say the market is horrible and media stocks have had a great run. I expect this up a buck / down a buck trend to continue with the trend being toward the downside as it might get harvested for cash. Since this is a traders market, am considering trrading, buy rips/sell dips, but those are easier to see in thye reaview mirror. So I am also considering selling covered calls and waiting it out.
I'm buying the dip. I don't have much faith in the markets, but there is a few good companies to invest in, and this is one. That is my take on this, but I could be wrong. I think more people will postpone vacations and settle for a movie instead if the economy gets worse.