The pink slime thing was a left wing media promotion, this sounds like more of the same. No need to excite consumers with too much information. Could lead to costly government regulation. Trust the plutocrats & let the free markets work.
LOL the FDA approved the sale of horse meat for human consumption last year, so BK fans have probably been eating it for months without complaining. Now that they know, their delicate sensibilities have been offended ROTF. I'll bet it's the same bunch of slack-jawed yokels that were howling about Obama eating dog when he was a kid and looking down from the steps of their double-wides at everyone who's ever eaten a bug or snake or rat. "Do you want special sauce on that filly, sir?"