Mediaplex takes Internet advertising to the next level. read this froma recent press release:
"Mediaplex's proprietary MOJO (mobile Java objects) technology is an e-business breakthrough, enabling online advertisers to integrate timely back-end business data - including customer, pricing and inventory information - with online marketing initiatives in real time. The benefit for advertisers is the ability to deliver more highly targeted messages that are unmatched in their relevance and timeliness.
Illustrating MOJO's capabilities, Internet banner ads for a computer maker might promote a particular laptop model until certain sales goals are achieved or inventory reaches a specified level. At this point, based on a real-time connection to the computer maker's business information, the content of the banners would be updated to promote an alternate price or model."
With a very small float, it is all the more interesting. I suggest you start watching it. -jk
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