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•The ‘Soccer Mom’ demo
»Aged between 25-45 with one or more child at home
»Controls significant portion of the household spend
»Typically spends 80% of that money within 20 miles of home
•89% of in-store purchasers in key categories have conducted online research**
•82% of people visiting local search sites follow-up with offline action (store visit/call)**
•Soccer mom + local + commercial = ad sponsors
»~70% of revenue is CPC; 20% subscriptions; 10% display
•57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo
than this both more universal companies with a general approach.