Noticed frank302 is in NYC - After following this board for six months or so, I have noticed that there are two 7/11's - those "stand alone" urban locations, and those in more rural or suburban locations with gas stations. I can speak from experience in the urban SF Bay area, that 7/11's have Location, Location, Location! Most are in high foot traffic areas, or in small strip malls with high volume traffic. The two I shop at (at least twice a week) are very responsive to local customer needs and seasonal needs - I can even buy firewood in the winter. Many people on this board have mentioned that there is a lot of competition from the oil companies - but if 7/11 keeps expanding in cities (Also more locations in Japan) the "oil company" factor may not be that significant in the future. I have also been to 7/11's in Madrid (Spain) and Hong Kong - all were very busy.