I agree with WebDude50, that this company has nowhere to go but up - at 1 3/4 a share, it isn't much more than the lottery tickets that 7/11 sells. I feel my downside risk is about nill on this one. Southland is paying off the long term debt (slowly but surely) so as that goes down, I am betting the stock price will go up. 7/11's in Northern California a always packed (all that I am aware of are stand-alone (no gas)). I bought the stock because I shop there. I can't stand waiting in long lines at Safeway or Ralph's just to buy Tropicana OJ for breakfast - I usually pick up some other stuff like paper towels. In Northern California there IS no competition except a few mini-marts at Exxon or Arco. Those stores do not offer a wide variety of merchandise - just Coke and Chips. In a pinch, I can put together a whole meal out of a 7/11. I think the key to 7/11 success is filling the gap between bare-bones mini-marts, and full scale grocery stores.