Spindle Will Leverage Yowza!! Brand for Its New Comprehensive Mobile Commerce Offerings
Spindle, Inc., (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced that it will use the Yowza!! brand as it rolls out its next-generation integrated mobile commerce offerings, which the company plans to release in stages, beginning in the next 30 days. The new solutions are expected to have a number of industry-leading features, such as integrated consumer-facing mobile marketing and payments functionalities for iOS and Android users, as well as a number of merchant-facing point-of-sale features.
"The Yowza!! brand reflects Spindle's commitment to bring the next wave of mobile commerce services to businesses and consumers," said Michael Stevens, executive vice president of marketing and innovation at Spindle. "As mobile commerce providers, we are always looking for fresh opportunities to help businesses and people engage, interact and transact solely on mobile devices. The introduction of the Yowza!! label reinforces Spindle's ability to transform the merchant-consumer experience through some very unique capabilities we've developed that we believe will reshape the market for years to come." The Yowza!! platform will offer a variety of benefits for both merchants and consumers, including timely and relevant mobile offers based on the buyer's location and preferences. The combined offerings will also integrate a robust mobile wallet, creating a personalized discovery-to-transaction purchase experience for consumers. As part of the transition, the company will unveil a new Yowza!! logo and is preparing new national and regional go-to-market strategies to leverage the new brand across various industries and geographies.
Spindle acquired mobile marketing company Yowza!! in January, 2014. Once it's launched, Yowza!! will connect a community with 95,000 merchant outlets with the nearly two million consumers who have downloaded the app across the country.