I see we have no marketing people here. What is the best way to get people to try a product, you sample it. That is what McDs is doing. The stores I go into are selling Frappes like crazy. They have really hurt Starbucks. I have 2 daughters who used to beg me to take them to Starbucks, but now want McDonalds. Why, becaue they tried it and liked it. That is how it works my friends.
Today, I went into McDonalds with a Buy ANYTHING and get a free small Frappe coupons. I bought a x-large soda for a buck and received a $2.39 Frappe as a perk. Interesting! I enjoyed the Frappe, but would NEVER, EVER spend $2.39 on it. NEVER.