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McDonald's Corp. Message Board

  • boar292hog boar292hog Sep 29, 2013 3:48 PM Flag

    Dear MCDs and Oakbrook headshed........

    What are you? I ask only because it seems the broadening of your menu has come at the expense of your burger quality. But also because the broader ones menu, the braoder the inventory, transportation, and storage costs. Not to mention a wider exposure to food type specific market issues effecting supply etc.

    Maybe if you want to seve pizza at some time, it would be worth GROWING UP and buying say a DOMINOs or some other nationwide chain and take advantage of transportation economy of scale at the very least. Not to mention not having to try and turn your buger kingdon into a half step operation that can;t even keep up with the new burger places players like 5-guys and others not to mention WEN slapping a pretzel bun in your face.

    Hey wait a minute, why not DOUBLE or TRIPLE your Kingdom? Ever heard of YUM.....they did'nt see anything in trying to serve pizza at a Taco Place.......get it?

    Once a RESTAURANT decides to become everything to everyone, they become a buffet with bland foods, less ability to move quickly into new and growing trends w/in the food market. Wanna serve yogurt? BUY A YOGURT CHAIN!

    As I said, the larger the menu, the greater the inventory and supply chain stress AND...the greater expired food loss.
    Who R U Now, MCDs? Like "marketwatch" and "motley"point out in their articles addressing fast food joint healthfood failures.......when you adopt a wider menu, you risk abandoning the quality of what made you big in the first place and I have to say, the burgers and buns have gotten smaller and the dried burger puck like thing on the bun you serve me, drained of an semblence of freshness or juiceyness has turned me away. Not like thats a big thing but it seems I am not alone in departing the MCDs legend I grew up with. All IMHO of course.

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