You can assume that insiders know what is up and that is what's driving the stock price. I'd venture a guess that a big announcement is coming before the end of the year.
The only scenario that I can think of would be a big retirement community like The Villages in Ocala (#1 selling development in the US for many years). If I were CEO, that's what I would do. For full disclosure, I have no inside knowledge of any kind and do not have a financial interest in the company.