Noodles--Good Cheap Comfort Food !!! Food for hard times. This is what led to the growth of the "Cincinnati Chili Parlor " concept . They built out during the Depression and kept going post WW2, 1950's & 60's. They are a staple of Regional cuisine in and around that Ohio area.
Can Noodles do the same ?? Maybe, we are in a Recession ( or Depression if you are out of a job) To score they have to do it on a National, not Regional basis. Food tastes vary WIDELY around the USA. I'm not quite sure that the Noodles name is a total draw for all American eaters, BUT, hey look what McDonald's did with their "Brand"---Happy Investing