Ku6 in on Youtube you see the Chinese "channel screenshot The morning of March 9, SAN, cool media, (Nasdaq: KUTV) CEO Shi Yu SAN interview with the first disclosure of the details of the cooperation with the Youtube, and revealed that cool with YouTube co-operation channels on a formal line.
January 17, cool, announced an agreement with YouTube to allow overseas users to browse the original video by YouTube co-operation channels. A stimulate cool day shares soared more than 50%. Shi Yu Sina science and technology interview revealed today, cool 6 with YouTube cooperation channel has been formally launched.
Since last year, in the Shi Yu opinion, YouTube strategy has taken place fine-tuning. "Before YouTube pay more attention to ordinary users get content from the second half of last year, YouTube began a trial with some large companies." Shi Yu, "Last year, cool 6 abandoned the use of huge amounts of money purchasing the copyright mode, the overall shift UGC (user generated content), so we have a very similar pattern with YouTube, and more prone to chemical reactions. "
The subject of our co-operation channels called 'Cool 6 with you to see China', we want that through this cooperation, creativity and culture to Chinese people on YouTube. "Shi Yu, cool 50 million of the original video. cooperation with YouTube are better able to tap the value of the content.
Sina science and technology to see on YouTube, this channel is divided into records of China, entertainment, creative China, play turn four plates, the number of videos is still relatively small, only about 50 segments, the player has close to 20,000 times .
Cool with YouTube are part of the YouTube Partner Program ". YouTube said in the official introduction, as long as the partners upload audio and video content ownership has to set up channels on YouTube. Source of income consists of two parts. Part of the video playback page ad, the other part is for users to pay to watch YouTube online video rental program - content can own videos on this system.
Prior to the YouTube Partner Program is the most successful cases than Vevo. Vevo, the joint venture is jointly formed by the 3 by YouTube and the four major record companies - Universal Music, Sony Music and EMI Music,
Currently, most users of the Vevo cooperation channels from YouTube, its flow has been from the beginning of the on-line monthly 300 million page views, rose to 3.5 billion. Nielsen data shows that, in accordance with the individual user, Vevo has become America's second-largest video site. Vevo CEO Leo Khalaf last year claimed that the revenue has reached $ 150 million, and achieve profitability.
As for the cool 6, Shi Yu admitted that the Tan profit too early. "The future of cooperation with YouTube in the end be able to generate much revenue and traffic is not very clear, mainly through the collaboration is to develop content for the international market, establish a brand in the Chinese people around the world." (Irwin)