Hiring Sales force can go on-while buyout talks are on going.
The process of Launching a product requires hiring Sales force--in Nov.2012.
Process of Buyout takes 3-6 months-- Hiring one or two financial advisors,exchange of information ans signing Non-Confidentiality agreements with serious bidders.
1) So if Amarin announces Self Launch with affliation--don't mistake it to mean that BuyOUT is dead for now.
example Amylin. It started selling in USA--BMY approached AMLN in Nov.2011 after Lilly deal was cancelled.
2) But if Amarin announces Launch with a partner-then the BO is postponed to future-one to 3 years.
Pfizer was a partner with Warner Lambert on Lipitor since 2007,but B/O happened in 1999.Pfizer had 10 years marketing agreement--but WYETH was willing to acquire WL and let Pfizer Sell.But Pfizer was concerned about contract renewal in 2006.So it outbid Wyeth.
Another point: In bidding process--the party that shows confidence gets better bid.
If Amarin delays hiring sales force,then they are showing weakness and bid price will hardly move up.
If Amarin announces Self Launch with alliances--then the bidder knows that they may not get this co.