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Amarin Corporation plc Message Board

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  • mtdsus mtdsus Oct 25, 2012 2:21 PM Flag

    Lessons from Amylin B/O--similar to Amarin

    That's the risk of selling early.
    Warner Lambert was lucky-It had marketing partnership with PFIZER who did great market research (inspite of bad Market research by Merck) and using it--advertised Lipitor.
    Fortunately as Sales grew for Lipitor--WL stock started moving up from 45$ in 1996 to 150$ by end of 1997.
    So if Pfizer was a marketing partner-I would be happier.
    Reduce-IT results--will be known at the end of 2014 or middle of 2014--like Jupiter.
    The difference is WL was in no hurry to sell itself.
    For Amarin, Abingworth's Joseph Anderson will be the deciding factor.

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