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Amarin Corporation plc Message Board

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  • coumery coumery Nov 14, 2012 7:06 PM Flag

    Exclusivity, NCEs patents, generics..

    Any examples of a market being large enough that a drug company charged a low enough price to dissuade competitors? Thank you.

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    • coumery...

      If they successfully thwarted the competition, how would we know?...Put yourself in the position of being a generic...Does it sound more logical to market and sell a product with limited volume and a high profit margin...or have to get all those refineries and realise if you don't capture a substantial portion of the market quickly, you might be in financial trouble..

      FYI...in limited drugs with high profit margins, the price drops of 50% or more by generics currently result in conversions (switching to the generic) of 80% within two to three months...due to 3rd party coverers and co pays...

      This will not happen in AMRN's case...

      ": ) JL

      Sentiment: Strong Buy

 
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