Unless someone buys this company, I don't see how the price of the stock will be higher than it is now. It will be lower, probably around $4-5 by March/April 2013.
Well, there is no way the company will be profitable for the first year let alone the first 6 months. And, when people see how low the sales are to the large costs of paying sales/marketing staff and upfront costs for manufacturing, distribution and collateral development, the stock will tank. It is extremely tough to market a new product against entrenched staff of a massive BP.
So the price can't go up until their profitable? A few months of sales will tell a lot about where they are going. If sales are going well and growing the price will grow as well. Take a look at my largest holding, MDVN, as an example. The foward looking market will price it largely based on their expectations, not on current profits.