Got an email yesterday from Webmd asking if I wanted to take a survey on treating high trigs for a 25 buck gift card.
They first asked some screening questions to be sure I saw enough patients with high trigs, , then asked about familiarity with DHE, EPA, effects on LDL etc. Then compared to other drugs on the market (Lovaza not mentioned by name.) Then asked if I knew about Vascepa and educated about Vascepa benefits. Every slide had Vascepa advertising on it. At the end they gave a $25 amazon gift card.
Great advertising in my opinion. The pre selected high volume prescribers, educated on Vascepa, and bombarded the reader with name recognition. Focused and effective strategy IMO.