For what it's worth, Volvo formerly had a promotion in which they gave 2 SAS tickets to Gothenburg, a hotel for one night, a factory tour and spin on their track. They even gave a few momentos and lunch in the cafeteria. This was in November 1989/ It was a terrific promotion. We've waited for it to return to buy another one but to no avail. Yet.
volvo has a website with info one prices in US $ and other info about overseas's delivery. The website also says that they are offering one roundtrip ticket and one night hotel stay till june 15, 1998.