Your prior posts and company analyses for FARM have been very helpful. I'm sure that you know the industry and have made many profitable trades.
However, I would't bet against FARM at this time. Of he three major cost drivers here- green coffee prices, labor and fuel for the DSD fleet- all have been addreessed and/or are moving lower.
If a few of the major sales initiatives pan out, that could be the catalyst for the stock moving to the high teens/low 20's.
Before the "Bad Old Days" of Rocky and his crew, the stock was trading in the 19-23 range with lackluster sales and profits.
In full disclosure, I went long 6,000 shares at about $5.75 about 18 months ago, so I certainly want prices to continue to rise. I don't see the need to "pump", however- I think the basis for continued share increase is real.
Good luck to the longs!