David, Message boards that get a lot of activity are those where investors are seeking to understand the stock better because it isn't so well known and they don't know whether it is going up or down. Southern Company has a huge institutional following and they don't need to check message boards. They know the deal. Southern is a "Steady Eddie" proven dividend payer. If you are looking for a stock to put your money down on and be able to walk away letting it ride for years, then Southern is your stock. If you are looking to make a killing overnight and willing to take great risks, then look elsewhere. Email me and I'll get back with you for any question you might have, or if you would just like to share thoughts off-line. Just let me know that you emailed because Yahoo isn't my primary email. I've just came into a good many SO shares and am trying to figure out whether to keep or trade.
I put off buying SO for the longest time, finally got in last last November. Happy I did. A woman I worked with some years ago had inherited SO shares from her grandmother, who apparently had owned SO for decades. My former co-worker must now be rich on SO shares alone.