STI executive management's approach to focus on selling vs customer service is starting to show.. The customer's are walking, and seems to be walking to BAC and others.. company has systematically replaced all the management that made it a household name in customer service with a bunch of used car sales people.. Prepare for this company and stock to dive hard in the next year.
They lost all the experienced bankers years ago. Customers are flocking to Chase and other competitors that offer better customer service and have happy employees. Upper management snobbish attitude filters down to employes and people notice.
Umm, and looking closer at your numbers, do you think that maybe Sep 2012 may have been an aberration? Doesn't it look a bit odd to you that the revenue for the one quarter was nearly double all the others? Maybe what you need to do is instead of looking at the income statement which Y! shows, go and look in detail at the 10-Q.
You think maybe that could have been the quarter when the KO shares where sold and that's just where Y! stuck it?
Actually never worked at STI.. just simply a former customer and stock holder.. Note how much revenues are down.. true sign that they are in trouble.. anybody can cut short term costs, in a customer centric driven business the impact is usually customers walking, which shows in the revenue. Typicality in banking, once you lose that customer, it is a very long process in getting them back.. I expect the pendulum to swing back once brighter people have figured this out.