I bailed last year at 11 after a nice runup, but now FCFS is undervalued and ready for a runup again. I checked out their new Web site with Auction/Collectables/Payroll Advances, etc. Looks like a win for First Cash. Selling below book value, this is a no brainer! See you again at 11 - my target. Wow - I'm the only buyer today.
reason for buying (the website) should be near the bottom of your list of reasons to buy, with the payday loan product in the pawnshops and Circle K stores being at the top. Nevertheless, you should do well with your investment. Big numbers coming beginning Q2 this year.