Did the Fit make the company go bankrupt? For all I know, it made GM go bankrupt. That is how the Fit name came about. This little guy is FUGLY, but it's powerful, so powerful that it can kill a brand that made a car about 10 times the Fit size, the HUMMER. This little guy has a beauty that makes other Domestic car companies ran for its money and scramble to be SMALL like the Fit.