GE is more of a financial services company with some industrial businesses. EMR is an industrial company. Hence, GE down 25% in 5 years vs EMR's gain thanks to the banking crisis.
Instead of innovating, delivering new solutions, looking to ID and solve actual customer problems among other factors, GE is begging for regulatory assistance to obtain growth (ie: healthcare reform, cap n trade, smart grids, etc) to create markets for them.
When looking to invest, mine will go to companies looking to add intrinsic value rather than gimmicks.