I was at WFM yesterday and while at the checkout, I noticed among the items the person (Berkely College student) was buying was a quart of Alba Botnaical Very Emollient Body lotion. While she was checking out, a friend of hers (another student) walked up to her and pionted out the Alba product and exclaimed that she loves it and her mother does too; the other said that her mother "swears by" the product. Nice to see college age consumers paying up for presumably better products and also nice to hear that "older" consumers are also fans. Some day I may swap Lubiderm for Alba. I have converted to "better" shampoos; having tried a Jason product (not so good) and an Alba shampoo (not too bad); both don't have the ingredients that the big personal care producers are begining to phase out of their products. (as noted in the press a few months ago and also noted by Irwin a quarter or so ago "Thanks JNJ!"