I am a small business owner and would be quickly bankrupt were I so silly with my ad dollars as to buy into such a flawed model. If I have good reviews, why buy the cow when the milk is free? If I have bad reviews, why highlight my presence on Yelp? It's expensive and a lose, lose proposition for their core small business market. I can personally attest that their strong armed sales tactics and outrageous pricing have been the subject of much ridicule at our local Chamber of Commerce. This is the view from the ground. Anyone buying this stock has their head in the clouds.
dztebell: I can see your point. Were I a day trader as I take it you are, riding the speculative swings of Yelp could be adventurous indeed. However, my investment strategy is more boring and mundane. I believe in putting my money in profitable companies with feasible business models. Yelp would certainly not meet that criterion. Good luck on that Xmas miracle.