YELP ANTAGONIZES IT'S OWN POTENTIAL PAYING CUSTOMERS!!!
Posting health ratings infuriates restaurants that would be among the few entities that could provide a profit!!!
" some of Yelp's management might already realize that the company might not be headed in the right direction. This could help to explain why Joseph Nachman (Yelp's Sr. VP of Revenue), Geoffrey Donaker (Yelp's COO), and Wilson Laurence (Yelp's General Counsel and Secretary) sold off a collective total of over 21,000 shares of Yelp stock in the first ten days of January,"
There's a lot of speculative ('pump') money on this stock. Once I think it did have great potential as a long shot. Now, I believe you're seeing a futile effort on the part of the speculators to hold it up. When they capitulate, "LOOK OUT BELOW"