Nothing is more frustrating than shorting this POS when it rallied to its long term down trend at 27 and watching this thing hold support at 25. #$%$, by all measures if price action has any similarity this thing should be at 19 by now. Thoughts? Besides this yen carry trade propped up market _
The market cap and floating shares are small for this type of company. If you try to trade after-hours, you can easily force a 25% with maybe only $20 million dollars, and make 10 times more from the options. That is why MM love this type of stock and it's always "gap up or down" during the after-hours.
You cannot easily do that with McDonald or IBM shares... so shorting this is simply asking for trouble. Now, if everyone is on the long side on the next earning release, guess what the MM will do? So you see, it's no win situation for the retailers.
You need to be careful what you short, companies like Netflix, LNKD, YELP-- has the love of the big money. They see the large short float, and decide to crank the wrench-- forcing out all the retail shorts. Much better to short the industrial, material names. I've literally made a fortune shorting MCP from $60 down to $6, and the gold minors. This trend should continue-- just choose entry carefully. As far as YELP-- I see it breaking $40 near term-- no joke, no pumping.
Playing with fire as big media and content providers need more unique customer base like loyal yelp users via mobile etc...you are going to wake up and see that they will be taken out. YHOO, MSFT, FB, etc all would be interested in acquiring YELP....=)