Tumblr does nothing, the traffic sucks on Tumblr. It is a blog for people that has too much time. How do you sell anything there? Yelp on the other hand actually sells stuff and store owners benefits from the reviews. It's mobile app is great. Ask anyone who uses it. Store owners are more willing to advertise or sign on for discount displays. It delivers results.
Sentiment: Strong Buy
NEW KRILLION-Offer bases on this important patent for Providing Localized Shopping Information which was issued on October 4, 2011
Very important patent: System for Providing Localized Shopping Information
which was issued on October 4, 2011, and the expiration date of which as determined based
on a patent term adjustment as calculated by the USPTO is May 5, 2030
Abstract: A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.
Local Corp's New Patent Could Offer Company Significant Opportunities
Oct 14 2011
The USPTO granted a patent to Local Corp that appears to have significant implications for location based product and deal search offerings in the local space and has the potential to be the most valuable among a growing and increasingly valuable stable of local and directory search patents owned by Local Corp.
Patent 8,032,427 related to location based product search appears to encompass core aspects of services being offered by Groupon (Groupon Now), Living Social (Instant) and Foursquare; and is part and parcel of the product search functionalities offered by eBay's Milo, Gannett's ShopLocal, Jiwire's NearbyNow, Retailigence and Goodzer.
Local Corporation Reports First Quarter 2013 Financial Results
Company reports positive cash flow from operations one quarter earlier than forecasted
Local Corporation (LOCM), a leading online local media company, today reported its financial results for the first quarter 2013.
“As previously announced, we achieved positive cash flow from operations a quarter ahead of schedule, due to solid gross margin expansion in the first quarter. We remain on track to grow our revenues sequentially while keeping operating expenses about flat, resulting in projected sequential adjusted EBITDA and EPS growth,” said Heath Clarke, Local Corporation chairman and CEO. “We completed a small financing in order to strengthen our cash position so that we can focus on specific growth opportunities within our Network business. Overall, we believe our combination of intellectual property, experience and know-how, leave us well-positioned to thrive in local search as well as capitalize on the rapidly emerging mobile local search ecosystem.”
We were pleased to see revenue growth coupled with margin expansion during the quarter. Our first quarter gross margin was 28 percent, up four points from the prior quarter. In addition, we improved our liquidity by returning to positive cash flow from operations, coupled with a $5 million convertible note offering that closed in April 2013,” added Ken Cragun, Local Corporation chief financial officer.
• Revenue – First quarter 2013 revenue of $21.8 million represents an increase of 4 percent over fourth quarter 2012 revenue of $20.9 million and a 13 percent decrease over first quarter 2012 revenues of $25.0 million.
• Adjusted EBITDA – The company reported positive Adjusted EBITDA for the first quarter 2013 of $605,000, or $0.03 per diluted share, as compared to fourth quarter 2012 negative Adjusted EBITDA of ($924,000), or ($0.04) per diluted share.
Excellent time to sell Yelp now, which were pushed from the incubators, and buy for the amount shares of extreme undervalued Local Corp, which were manipulated from naked shortsellers today again.
Key Takeaways from Q1/13
• Sequential revenue growth from $20.9 million in Q4 to $21.8 million in Q1, up 4%
• Margin expansion drove positive cash flow from operations one quarter ahead of schedule
• Record traffic:
» Overall traffic on the site and network was a record 106 million monthly unique visitors (MUV)
» Organic traffic on the site was a record 49 million MUVs
» Mobile traffic was 32 million MUVS for the first quarter 2013
• Costs savings due to cessation of direct sales efforts during 1Q
• Made significant progress on key objectives for the year:
» Expand gross margins on our largest revenue stream (O&O) – total gross margin up 4 points
» Expand revenue of our highest gross margin business (Network) – Network ex TAC up 67% from prior year quarter
• Reiterating prior guidance:
» Revenue between $93 million and $95 million
» Adjusted EBITDA of at least $5 million
•Completed a $5 million convertible note financing in April 2013
It is a joke, that Yelp has the 50-fold market-cap and Tumblr the 27-fold price of Local Corp, but both less US-Monthly-Unique-Visitors (newest numbers from Siteanalytics)
Local Corp (market-cap of 40 million) development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
03/2013: 24,427,755 Monthly Unique Visitors
04/2013: 23,785,928 Monthly Unique Visitors
Compare with the development of Yelp's (market-cap of 2 billion) Unique Visitors:
11/2012: 19,358,705 Monthly Unique Visitors
12/2012: 21,017,483 Monthly Unique Visitors
01/2013: 22,293,301 Monthly Unique Visitors
02/2013: 21,063,155 Monthly Unique Visitors
03/2013: 23,364,095 Monthly Unique Visitors
04/2013: 22,252,993 Monthly Unique Visitors
Compare with the development of Tumblr’s (offer of Yahoo of 1.1 billion) Unique Visitors:
11/2012: 24,610,970 Monthly Unique Visitors
12/2012: 26,348,660 Monthly Unique Visitors
01/2013: 26,003,223 Monthly Unique Visitors
02/2013: 24,082,558 Monthly Unique Visitors
03/2013: 22,990,413 Monthly Unique Visitors
04/2013: 23,21,082 Monthly Unique Visitors Less
Yelp is onyl a marketing-bubble with not any IP if you compare with Local Corp
IP & Technology of Local Corp
• Proprietary platform and know-how
»Real time business, product and services data integration
»Large scale local/commercial content production and syndication
»Very large scale CPC ad-serving and distribution
»Web indexing and local search relevance
»Very large scale SEO, SEM campaign expertise
»Local display ad production and syndication
»Web hosting and local/commercial domain name acquisition
• 12 patents issued, 7 pending
–Local web indexing (for indexing local web sites across the web)
–Pay per call for local and commercial searches via a mobile device (multiple patents)
–Dynamic cascading menu search (for product search on tablets and smart phones)
–Bulk domain registration and content management (for very large scale SEO)