I know that most of the people visiting this board are already quite knowledgeable about Nordstrom, as unlike you they are also customers. For that reason I should not have to explain what the Anniversary sale is all about. This is fresh merchandise (Fall), that is just now appearing on the floor - and is on sale. At the end of the Anniversary sale, the same merchandise will be available - but not at the sale price. I noticed that Dillards is having a Men's sale on their summer merchandise. Macy's is doing a back to school sale - also on summer merchandise. In other words - sales to clear merchandise off of floor before bringing in Fall merchandise.