I would say I buy about 25% or more of my shoes from them, because there is a wide variety, latest styles, great service, and great brands. Also, the cosmetics and staff is par excellence too.
The whole company just has a great market niche and customer base that keeps attracting more customers regularly.
Its not just the BRANDS that Nord carries... I dare anyone to find higher quality SHOE salespeople anywhere. Average tenure at Nord blows everyone in the space away. Fitting the right shoe to a willing buyer will happen every single time at Nord. Underline... willing buyer.