Rather Than a NEW Mattress and New BED Bugs, Just Kill the Bed Bugs
Killing bed bugs is hard and expensive. And toxic if done incorrectly. Poverty stricken people just can't afford it. Plus, in large apartment buildings the bugs just keep coming back. A bug proof bed and mattress would be a huge moneymaker. The real fear of the bugs is when you are sleeping. Figure out a way to keep them out of beds, and you have a fortune for Sealy. I suggest some sort of base isolation system that the bugs can't cross.