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Avid Technology, Inc. Message Board

  • lil_bluesboy lil_bluesboy Oct 26, 2012 4:30 PM Flag

    Words from a former Avid employee

    The CEO may have a high IQ, but that does not make him the leader of a rockstar company. Time for a change before Avid folds under his weight. Avid - the once industry-leading company - has tried to shrink itself healthy by getting rid of business units in industries they didn't want to invest in or simply didn't care to understand (M-Audio, Pinnacle, Softimage, etc.). Employee morale has been at a low since the One Avid brand initiatives a few years ago, key talent is leaving, there are absolutely no employee retention efforts, and giving everyone a 25th Anniversary jacket and celebrating executive failure is not going to stop this from turning into an unfortunate train-wreck. The board and investors are not stepping in - if this trend continues it's likely that the remaining flag-ship products will get sold off as well (Media Composer, Pro Tools, Sibelius) which will very likely save them from being completely killed off. Time to swap out the top to layers and start with a new page.

    Sentiment: Strong Sell

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    • So sad, since I'm an Avid editor and am using Final Cut only because Avid failed to get their products into schools when Apple understood where future editors come from. Now FCP is used at production companies and networks which suffer in productivity and quality because of it, but the pressure to change became too great. I really hate the FCP 7 (and 10) interfaces compared to Avid. If Media Composer fails, it won't be because of lack of quality.

7.13-0.15(-2.06%)Oct 20 4:00 PMEDT