At NAB I saw that Avid has aggressive new management, is diversifying their product line, cutting overhead and continuing to provide excellent media creation tools at a wide variety of price levels. FCP 'sounds' like a threat, but is very far from a professional editing machine.
It is apparent from the majority of the posts on this board that few contributors have any idea what is going on at Avid or in their market space. And based on the poor grammar and spelling, one must wonder what level of intelligence is represented here. I would love to exchange thoughts with some of the brighter readers without having to slog through all the mindless, ill-informed banter.
I'm sure many of these individuals will now bash me before rushing off to other BBs to post more foul-mouthed personal insults and misinformation... oh, if they would only stay there. I'm afraid this is an indication of the kind of people who are driving the market crazy and making it so unpredictable. At any rate, don't count AVID out just yet. They have a strong market position and seem to be holding on to it quite well, while reaching for more.
I seldom post on this board because the level of discourse is so poor. Now that you've arrived, maybe we can raise the bar.
I edit sound for a living. That means I (and virtually every other professional editor in the country,) use ProTools from Avid's Digidesign division. It's the standard in the studio - and now it's become the standard for every garage band and amateur editor as well.
The Digi001 ProTools product is professionally compliant,(24 track - 24 bit,) yet sells for under $1,000. No - it's not a "mass market" consumer item. It's a new tool for a new market and (according to the conference call,) is selling as fast as they can make them.
The new Avid management team (headed by Krall,) developed this product. They showed their Windows '98 version (as promised) at NAB (even though I'll never abandon my Mac G4,) and continue to lead the field on the top and bottom rungs of the marketplace.
If they can lead the other Avid divisions with the same sense of pride, innovation and great customer support, there is every reason to believe the share price will return to the lofty levels of yesteryear.
Naming David Krall brings closure to the CEO mystery....cost-cutting measures, coupled with SoftImage write-offs eliminated over time make a powerful case for a much higher stock price IF you can: 1 - Complete the circle with a world-class Investor Relations Department 2- Revisit distribution model to: a - maximize growth b - make the "reconnect with our customers" message a reality Strike while the "iron is hot"