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Pacific Sunwear of California Inc. Message Board

  • blue_devil_ninetynine blue_devil_ninetynine Oct 16, 2012 9:51 AM Flag

    PacSun upgrades ecommerce and mobile sites

    Since Yahoo apparently doesn't want me to post a link to the PR (I've tried four times), let me just ask you to google it. The PR came out yesterday, and it's about PacSun upgrading their ecommerce capabilities. Seems like something a growing, or at least optimistic, company would do. And the good thing is it comes in time for the holiday season. Things are looking up in my opinion.

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    • CHICAGO, Oct. 15, 2012 /PRNewswire/ -- PacSun, a leading retailer of authentic California lifestyle men's and women's clothing, has partnered with Lyons Consulting Group to upgrade both their ecommerce and mobile sites.
      PacSun had outgrown its previous platform and needed a more scalable solution in order to support its growth and provide the shopping capabilities that their shoppers have come to expect.
      Lyons Consulting Group, the premier ecommerce strategy, design, development, hosting and support firm, migrated the site onto the more robust Demandware platform and added several custom features, including thirteen 3rd party integrations such as Gigya Social Sign in and Visa V.Me. Through this process, lyonscg produced a more flexible front-end, improved content manageability, all while creating a fun, engaging, and intuitive shopping experience when browsing either the ecommerce or mobile sites.
      In addition to updating their online presence, PacSun improved their in-store presence as well. Lyons Consulting Group created a customized iPad website that allows sales associates in the stores to purchase merchandise for customers when the desired product is not available in the store.
      "Because our target demographic is extremely tech-savvy, our ecommerce and mobile channels are critical to our overall business strategy," said Mondy Beller , Vice President of ecommerce. "We couldn't be happier with selecting Lyons as our ecommerce integration partner. Lyons has exceeded our expectations in terms of speed, accuracy and overall partnership."
      "We have worked with hundreds of online retailers just like PacSun and are extremely familiar with the Demandware platform," said Rich Lyons , President and CEO of Lyons Consulting Group. "This project is right up our alley and we are thrilled to have PacSun as our client."
      The new site launched on September 27, 2012, and is supported by Lyons Consulting Group's 24/7 in-house support center.

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