There's no question a lot of money is going into these kids. They are low key compared to Paris Hilton and Kardashians, but these are low key times. Both Jenners are getting a lot of press. I would write them off if there were a competing duo of teen bands, but so what if the Jenners will be famous for being famous. Meantime, PacSun brand has staying power, 240,000 young people have hit the "like" button on Facebook since November. That's a lot of new likes for an unofficial web page.