Toshiba makes an affordable genuine Japanese product--representing a greater value than either Sony or Panasonic as well as an alternative to the uniform, bland, omnipresent Korean Samsung and LG prodcuts that, despite appearances (most households do NOT own an Apple device) have completely taken over most Americans' media lives. All the same, Toshiba is about more than value. They had a superior HD product to Sony's BlueRay, and no doubt Toshiba will win the next big competition (Sony lost the beta wars and was due for a win; now it's Toshiba's turn).
What's inexplicable is the failure of any of the device makers--Apple, Samsung, Toshiba--to partner with a respected audio maker. If one of these companies would incorporate with a venerable, redoubtable audio leader like Harman Industries, they could run away with home theater honors. Most consumers are tired of being told they must buy high-end overpriced Bose products or cheap and overrated accessories from Logitech or Monster or Skull Candy to ensure decent sound at the other end.
When it happens, it could be Apple or Samsung. But don't count Toshiba out. Their sets would look better than the similar HD sets with a JBL or Harman-Kardon transducer added to the picture quality. Are you listening, Toshiba? If you need Quincy Jones' number (Harman's poster-boy), I'll be glad to provide it.