you don't short this because the company has a natural bid from several different players. you could wake up one morning and the company is sold for 9-10 a share. without this bid, you are correct that shorting is a nice way to make some money
When was the bid? I realize you can't post a link because of yahoo but if you give me a rough date I can find it. If the bid was anytime 2011 and before I can't see that bid being the same now that the company is in a worse position.