Priceline's gimmicky "negotiatiiable" prices are being seen through, especially by consumers who have found Expedia gives them a quick and often bigger bang for their buck. It's like comparing eBay with Amazon. I'll take Amazon any day. If Priceline is worth a grand per share, this one should soon be a rocket headed straight up. If not, I'll know enough to stick with Berkshire-Hathaway instead rockets headed nowhere.