At last. Saw aisle display of Cabana Lemonade in local Allen TX Kroger store (Dallas suburb). Not an end cap, but hard to miss. Nice three level display. Maybe a precursor to grabbing some real shelf space.
Had you bothered to read any of the SEC filings, mgmt. clearly stated that advertising budgets are established in proportion to sales. This company is too small right now to be dumping millions into advertising -- this is how Jones Soda got into trouble.
Do you have ANY idea how much television advertising costs per minute? Radio is a lot cheaper but still expensive. Magazines? NEWS FLASH: people don't read magazines anymore, everyone has gone online -- magazines are a dead medium for advertising.