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The Boston Beer Company, Inc. Message Board

  • networthdev networthdev Jan 12, 2013 7:55 AM Flag

    Fun beer MATH with Angel City Brewery

    Not trying to be scientific, and no I've not been drinking, YET today. Change up the numbers anyway you like, its still a lot of MONEY!!!!!

    16,000,000 people x 20% (SWAG) = 3.2 million beer consumers

    One $8 six pack per week x 3.2 million = $25,600,000 per weer

    $25.6 mill x 52 weeks a year = approx. $1.3 BILLON

    This is ONE major city, in ONE of our states.

    Man I LOVE my SAM :-)

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    • I just hope that SAM takes a nap for 6 months so that the June 145 calls that I am short can cook away. I like SAM (product and company), but it is a bit expensive at 31x PE.

      Sentiment: Hold

    • I like your math, but 100% or beer drinkers do not buy our product. If I am any indicator, I treat myself to good beer about half the time, exchanging quantity for quality, and I buy a 12 pack of SAM about 1x per week, or one of their assortment packs (LOVED the IPA assortment).
      Your math is, however, a reasonable approximation of the potential size of the market. Try 300 million people in US, 20% beer drinkers, 20% buy a SAM 12 pack each week for $12: that is a $7.5 billion market in the US. This would be about 10+x SAM's current sales, and would still be a rounding error on BUD's balance sheet.
      Our aging demographic is probably a good market supporting trend for my quantity for quality exchange. (I am 48).

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