I was first drawn to this stock because I buy their products. I'm staying in for the long haul because I feel that this company could become another perrier. (remember when we laughed at the idea of paying big bucks for bottled water?) If it doesn't work out that way, fine, but I don't think you can lose too badly at this price.
yes, you can lose badly and yes, I don't pay much attention to analysts either, but indirectly or directly, stock prices do. Now if HCOW only earns .20 to .25 this year and only expects to earn .30 to .35 next year you better believe the price will suffer if analysts lower their expectations. If a major competitor enters the fray, or just lots of little local ones, you better believe earnings and the price will suffer.
No, I am not a short, I am currently long (only 200 shares at 12 1/2) but I am concerned. I want to know why the price dropped on larger than usual volume recently. Does anyone know?
If we start seeing .10 per quarter as we are supposed to next quarter I will be much happier. Until then, or until we find out why the price dropped (previously we would see it drop on tiny volume) we are rolling dice.