I agree, was there the other day and surpised at the limited choices they offer, 2 types of rice and beans is ridiculous. They ussually have smaller stores and no drive though so even a few in there looks like many. can't think of going there for that price.
Eating outside the home has become standard practice for Americans. Restaurants meals are often many times more expensive than the meal would be if prepared at home. If you visit Chipotle restauranmts during meal times you will see that there are a lot of people who have no problem spending money for a meal out.
The real question for Chipotle investors is whether this concept can continue to grow both in numbers of restaurants and in same store sales.