Oh and see the Wall st Cheat sheet article, "sneak peek at CMG earns". THAT is the type or moronic reporting and analyzing out there. Hello, Derek, it's not a sneak peek when we already know the answer.
That was beauty of the prelim announce. Now on the actual day they can dust that all out the back door and only address looking forward with integrity to new menu items, catering, more stores and all the usual garbagola. Maybe firm up intentions on price increases. All that and hand out some freebies and jr analystas will scream buy buy buy. we luuuuvvvvv cheepotle.
Float is too small on this one for actual announce to matter at all. It is steered wherever whoever wants to churn it.
See the fast bounce right back up after prelim announce.