I still don't know why Chipotle food are highly rated
I'm thinking where Chipotle doesn't have much competition with authentic Mexican burritos. In California, my favorite is Burrito Factory - so tasty with more meat unlike Chipotle. Sometimes people think they ate the best burrito but they don't now because they have like Taco Bell to compare. The Chipotle here in San Jose isn't doing good because we know what delicious is really like. We have lots of burrito restaurants here. Chipotle had to mail buy 1 get 1 free to lure customers because after two months it opened, traffic slowed considerably. Went there 7PM and there's a short line.