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Skullcandy, Inc. Message Board

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  • chaz16669 chaz16669 Sep 14, 2012 3:03 PM Flag

    MS Downgrade & Retailer Research

    Not focused on Target or any store, but rather the overall business model and strategy of Skul, its competitors and the headphone marketplace. I'm an investor and you're a trader and we're focusing on different stratagies. You clearly understand the technicals and wish I new as much cuz I think this stock could be played for a lot of money. I bought heavy in the 15s last week believing in the company and also believed little downside obvious mistake now after the slide down. But firmly believe in a recovery and stock appreciation over the next couple of years.

    Skul is a fashion/fad company whereby marketing and trends mean the difference in this competitive market. That is why beats does well. I truly believe the youth are into headphones and we all know mobile is the future, so I can't see headphones on the decline. Skul just needs its share of this large market and the EPS will tell the story.I love its marketing, target audience and international presence.

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    • Head phones are the new accessory of today. It may not be of interest to me (a 42-year-old accountant) but they are the trend and the style of young people today. 25 years ago I would've given two fingers for a pair of Nike air Jordans. Not because they were any better, because they were the fashion of the 80s. And I think skul has its finger on the pulse of today's youth and headphones. Apple and Skullcandy do not play in the same sandbox. So I am long on business strategy versus technicals.

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