It's only a matter of time before some relatively heavy buying will push this stock upward. Future looks good, internationally--sales are up and will continue. Margins as a percent may go down due to higher costs on the higher price point products--but increased revenue will more than make up for it on the bottom line. People who say this is just a fad and will soon drop off, have a point. But... with increased attachment rates to mobile products--and the trend unleashed, this market is huge. SKUL already has a distribution network in place to ride the wave, as a commodity and as a lifestyle brand. Additionally retailers like to push this product due to the higher margins they see compared to some of the higher end stuff. No debt, and good prospective cash-flow going forward. I'd say the downturn in stock price isn't representative of the company going forward.