It's obvious some got to the game late and are now desperate to get out. The street says that anyone can make headphones duh. How about coffee or jeans or hamburgers. Skul has a niche and they are marketing it very well. The tide has shifted at least for a day. I would not want to be short when the holiday sales and channel checks start rolling in. Fundamentals will drive the price eventually and as long as your not trading in a margin account you will be rewarded eventually.