After following this stock for the past year, I am getting the sense that the only thing that will bring it out of its swoon is a take private transaction. No matter how positive the news or how consistently the company has delivered on earnings, the stock is punished. Even if the founder gets on the call next month and says despite competition he expects a 2013 eps of $1.20, the stock will fall as the focus will be on the competition and not the eps growth. The bulls (myself included) will say "but it's now trading at 5x earnings!" but it won't matter, fundamentals, market share, earnings growth, are not what's driving this stock. It's insane, but its just the plain facts, this is a hated stock and easy to tell a bearish story about with a number of folks who want to drive it to zero and too many people jumping in for a short squeeze only to be shaken out when the stock falls another 10%. I'm still long and a believer in the fundamentals, just have to find a PE group or strategic that thinks so too to unlock the value here.